SRES® Program Information

The SRES® designation course seeks to instill knowledge and understanding of and empathy for 50+ real estate clients and customers.

Develop the business building skills and resources needed for specialization in the 50+ real estate market. The SRES® designation program provides professional training and development suitable for continuing education credit. 

SRES® Designation Course Learning Objectives:

  • Learn distinguishing characteristics and trends of the 50+ market so that you can discern them in your own market area
  • Evaluate your market area attractiveness to the 50+ market
  • Master the vocabulary of the range of housing options for the 50+ market
  • Learn the application of federal laws for Housing for Older Persons Act (HOPA)
  • Develop business building outreach methods for communicating and gaining 50+ market share
  • Adapt methods for counseling the 50+ buyer and sellers
  • Stay focused on the transaction and avoid inappropriate involvement in family matters
  • Develop sensitivities to 50+ issues and priorities when counseling buyers and sellers, showing properties, and managing transactions
  • Develop services that win and sustain client and customer relationships and position you as a trusted real estate advisor
  • Assemble a team of experts to help you serve 50+ clients and customers
  • Learn about the uses, benefits, procedures, and issues involved in reverse mortgages
  • Learn about uses of pensions, 401k accounts, and IRAs in real estate transactions
  • Gain an understanding of how Medicare, Medicaid, and Social Security impact 50+ real estate decisions
  • Recognize mortgage finance and loan schemes and scams that victimize 50+ borrowers
  • Identify key life stages, viewpoints, and transitions in relation to housing choices
  • Recognize how a home can be adapted for safety, comfort, and aging in place
  • Help clients integrate disposition of real property into estate plans

Sign Up Now

Find a Course